A moonshot for sustainable markets

Polluters get a free ride. That needs to change.

Pacha advances Automated Externality Accounting — bringing ethics and economics together so markets can finally account for their true costs to people and planet.

01 The problem

The costs are real. They’re just on someone else’s bill.

Today, global GDP is $80 trillion or so. However, all of the externalities that we have created in the process are not on the balance sheet. By bringing ethics and economics together, we can begin to account for externalities, and thereby we can create a more sustainable and equitable form of market economy.

Externalities describe the effects when someone does something that affects others who are unrelated to that transaction or behaviour. People in other places, in the present, as well as in the future, must pay the costs that we defer to them.

The result: vast unfunded externalities are not on the balance sheet. All kinds of horrible effects have not been accounted for. Our system of economics encourages us to turn a blind eye to what must be paid by others — we privatise profits and socialise costs to the commons. We have, in a sense, cheated our way into a nice, comfortable life — for some of us, anyway — by not paying our dues.

For example, the legacy of tetraethyllead and lead-based paint chips is still damaging the brains of inner-city children today, decades after we stopped using them. The behaviour has reformed (thank goodness), yet the pollution remains, and will stay there for generations to come.

Good governance is concerned with the management and accounting of externalities, but it’s generally done after the fact. Somebody creates a huge mess, and then an authority declares that the offender must pay a fine. This means that only the most gross effects tend to be noticed and policed — assuming the authorities cannot be bought off.

We have mastered the art of producing things of terrific complexity at immense scale, cheaply. The art of consuming in clean and fair ways lags behind. We must do better.

02 The opportunity

Three technologies, converging at exactly the right moment

Together, these will finally enable us to calculate and predict externality effects in a way that is transparent and accountable.

Machine Intelligence

Sensing and modelling at planetary scale — satellites, sensors, and learning systems that can observe externalities as they happen, not decades later.

Machine Economics

Distributed ledgers and programmable markets that can attach true costs to transactions at the point of purchase, transparently and without gatekeepers.

Machine Ethics

The emerging discipline of encoding values into systems — so the accounting of harms and benefits reflects what we, collectively, actually care about.

We will, in the 2020s and 2030s, be able to start accounting for externalities in society for the very first time. We can include externalities within pricing mechanisms, so that people pay for them at the point of purchase, not after the fact. Products and services that create fewer externalities will, all things being equal, be a little cheaper. We can create economic incentives to be kinder to people and planet; we can enable people to profit from being kind. We can do this in a manner that champions the concerns of all political interests, and moves beyond polarized initiatives.

03 Watch

Automated Externality Accounting, explained

A short introduction to the idea, in plain language.

Runtime 3½ minutes · English captions available.

04 The moonshot

Deployable by 2030. The elements already exist.

Let’s start a conversation on a Moonshot goal: advancing Automated Externality Accounting technology and coordination so these tools are deployable by 2030 — empowering our global citizenry to achieve the Sustainable Development Goals. We simply need to integrate what already exists, as an alliance of service providers in this growing movement, for mutual strength and support, teaching the world about this peaceful reformation of economic interdependence and cost allocation.

— Eleanor ‘Nell’ Watson et al.

With our special thanks

Novus Summit at the UN General Assembly NESTA CODEX The Royal Society